I've been pretty active on the 6-10 ET block lately. But to be honest, the shitty social aspects of Wii U means I rarely ever know if anyone else is even online. You're much more likely to get a hold of me on Twitter. That's how I try and find people to round out impromptu squads.
Coming from a guy that's been on the losing team of every single Splatfest, I'm more into it for the spectacle and the comradery. My last string of matches through to my queen rank were with three other people that stuck together, chanted out Booyah as a team frequently, and stomped all the marshmallow-loving fruitcakes into the turf. The results are hardly the make-or-break of that event for me, even though I still get salty each time.
My little cousins were thrilled to try and play the game, but they were more comfortable in the testing range than online. I didn't feel like making a new Nintendo ID so they could play against something other than level 20 Japanese people. My brother picked it up right quick, though!
Looking forward to those modes getting rolled out. I'm hoping modes get moved out of ranked so you can play Splat Zones with friends.
I should start using long range weapons when I get into matches full of splattershot jrs, aerosprays and rollers! It has been fun to be Compeau for a bit and just steamroll with the Kraken. Very few people seem to have gotten the hint that you can easily run away from it if you're in your ink.
I just always turn a corner when Compeau has one ready.