I really don't think the average game player even notices that it is Activision, so they don't really care that much what Activision does. Pretty sure to most people it is just like with movies, I don't really know what studio does what movie, not until it starts up and then shows up on screen, and even after that I usually forget.
And on the profits thing, pretty sure as long as the company isn't losing shitloads, most investors look at revenues, they expect companies to not be that profitable while growing, since they will incur more 'start-up' costs, but as long as revenue is increasing, they are showing they are not actually throwing money away.
It might just be the cynic in me, but I think they probably have a very good deal with the identity theft people. 70 mil new accounts (probably not nearly that many, but that is what they claim) probably won't cost them that much, since the company will be banking on having quite a few of those accounts become lifelong accounts. Also with 70 mil people, how many could really be affected within a year? Really wish I was in the identity theft insurance business right now, could have made some quick cash.
So finally got it last night. Put a couple hours into the story mode and so far think it is pretty good. Really surprising. I did a couple challenges, just cause and also did the tutorials. Glad I realized that you don't have to wait for all the animations in the Krypt when unlocking stuff, that was starting to get annoying.
As for the stick, really think it is nice. It has a memory foam bottom so you can rest it on your legs for long periods of time without any discomfort. It came with a nice long USB cord, probably 3 meters (not sure, but it's long enough for me). The plastic on the inside is etched with 'Mortal Kombat' and the dragon. Biggest complaint is that the game presets are not setup for the stick (when I first started LP wasn't doing anything, changed the presets and now it works good) For a $90 stick I'm pretty happy with it. Now they just need to bring out the MK Trilogy that was rumored awhile ago, or at least put UMK3 on PSN.
It's more like 6 than R4. The music is good, at least I enjoy it. It is a decent show piece also, has a lot of neat effects that go off through out the races. If you didn't like 6 or don't want to play one like that right now, you should wait for a price drop or skip it.
Finally got my 3DS from Amazon and really am liking it. Also went to Toys R Us and picked up Pilotwings and Ridge Racer. Really enjoying Ridge Racer and the 3D is pretty good. All in all my biggest complaint so far is with the placing of the stylus. I really miss it being on the right so I could put it up when I wasn't using but it also having no problem grabbing it quickly. And it really sucks on this since I find myself having to move the system and messing up the 3D to grab it.
Can't wait to see the next round of software to come out.