[Note: This too is a repost of an entry I did for my personal blog some years ago. One of the things I enjoyed working on the most during the time I was at EGM was the April Fools jokes. I grew up reading EGM and fondly remember things like the Simon Belmont in TMNT2: The Arcade Game for NES or Sheng Long in Street Fighter II. I'm happy to say that I was behind such memorable April Foolin's as the warehouse of Sega Neptunes, Sonic & Tails in Super Smash Bros. Melee and the Dead or Alive Beach Volleyball nude trick. But anyway, this blog entry is not about those -- it's about the one April Fool's joke that wasn't. Enjoy.]
Originally posted June 28, 2004 — I must confess that I don’t know all the details of the story I’m about to tell you about here. I wasn’t working at EGM at the time this happened. But I did catch wind of the aftermath. So I’ll tell you what I know here, and if someone else knows the rest, they can e-mail me and I’ll gladly add it (anonymously, if they’d like). Anyway, on with it:
If you’ve read EGM for any length of time you know that every April issue brings with it an April Fool’s joke. That’s just how it is. EGM…April issue…there’s a joke. But not in April 1994.
And I can almost understand it. When you’re working on a magazine, after a while the deadlines kind of mush together. Sometimes you’re usually not even cognizant of what month it is (what, it’s December already?). You’re especially not thinking of something as small and insignificant as April Fool’s Day. I mean, it’s not even a postal holiday. And in 1994 when the staff was working on the April issue, everyone forgot what month it was and that there was supposed to be a joke in there. Even the editor in chief, Ed Semrad — the guy who had been there for years and you would think would remember ‘cuz it’s tradition — forgot.
I’d like to imagine the staff was completely oblivious to it until they opened snail mail letters with people guessing what the April Fool’s joke was. “You almost had me there — those Babalities in Mortal Kombat II have got to be fake,” “Handheld Genesis? What kind of an idiot do you take me for!” or even “I believe that ad in your magazine is a joke. No company would ever call their game ‘Plok.’”
But what I do know is that upon the discovery of this royal f-up, Ed called everyone into a big meeting where he proceeded to yell at the staff for a long time. Tears were shed (by him, if I remember the story correctly), people were blamed, fingers…pointed. Evil eyes…given. It was a bad scene. But what’s done was done.
Now…the best joke would’ve been to admit that there wasn’t one; that readers had spent time looking for a joke that wasn’t there. Now that would’ve been funny. Instead, it was damage control time. A decoy was acquired — a typo on the April cover. While EGM of that vintage was often a hotbed of typos and grammatical errors on the inside, this time one had broken free and somehow worked its way onto the magazine’s front. Thank god for that li’l cock-up, eh? Thus, “STREEETS OF RAGE 3″ (with an extra “E,” ‘case you missed it) became the “joke.” In the next issue they passed it off as such, proudly pointing out the typo as if it was deliberate. A brilliant gag, huh?
If you have the May 2004 issue of EGM handy (#178, MGS3 cover), flip to page 57 and you’ll see the first public acknowledgment that this “joke” was actually just a mistake and a close-up picture of the typo. But that piece doesn’t go into too much detail. It’s such a funny story that it was one I’d tell any new staff member come April Foolin’ time.
TO BE CONTINUED….
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There’s more talk of EGM April Fools jokes at this Wikipedia page (btw anyone remember what the 1996 joke was? Did they forget that year too? It’s not listed here).
And when I was a guest on EGM Live (the 3/26/07 episode) we talked about April Fools jokes a bit.
Chris Johnston Electronic Gaming Monthly april fools, EGM, Electronic Gaming Monthly
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